Audit EN – Mercadeo Factor

Welcome!

Answering honestly will ensure you get the maximum strategic value out of this brief evaluation.

Open your website. Without scrolling or moving your mouse: would a first-time visitor understand exactly what you do and who you serve in less than 5 seconds?

Yes, the primary value proposition clearly communicates our core offering and target audience. Partially; the industry is clear, but the messaging is too generic or over-engineered. No; without scrolling or navigating further, our offering is unclear.

Look at your website header: the logo, color palette, and initial visual impact. Does your brand identity project professionalism and consistency?

Yes; the logo is highly legible and modern, and the color palette establishes professional authority. Partially; the logo lacks contrast or the brand colors fail to stand out. No; the logo is pixelated or outdated, and the color scheme does not build brand trust.

In that same above-the-fold view: is there a prominent, clear button guiding the user to the next logical step?

Yes; the button stands out visually with high-converting, action-oriented copy. Partially; a button exists, but it blends into the background or uses passive language. No; there is no visible CTA button without scrolling.

Open your website on a mobile device: does the content scale responsively and load quickly?

Yes; it loads fast, features a clean user interface, and is optimized for thumb navigation. It is functional, but load times are slow, fonts are too small, or overlapping images block content. No; the layout is broken, loading speed is poor, or it delivers a frustrating user experience.

Check your website footer: does your site meet standard data protection and compliance requirements?

Yes; it features a fully functional Privacy Policy, Cookie Policy, and cookie consent banner. Partially; some legal compliance text is present, but it is incomplete or difficult to locate. No; it lacks visible legal disclaimers, compliance text, and cookie notices.

To better understand your digital ecosystem: how is your website currently structured?

A basic website or landing page (1–4 internal pages). A complete corporate website (5–10 internal pages, with blog or portfolio). An e-commerce store with cart functionality or a sales funnel with payment gateway.

Receive Your Assessment

Your Digital Maturity Scale

Welcome!

Answering honestly will ensure you get the maximum strategic value out of this brief evaluation.

Open your website. Without scrolling or moving your mouse: would a first-time visitor understand exactly what you do and who you serve in less than 5 seconds?