Audit EN - Mercadeo Factor

Welcome!

This assessment evaluates the key elements that determine the current effectiveness of your website and allows you to obtain a clear and actionable diagnosis of your digital presence.

Open your website. Without scrolling or moving your mouse: would a first-time visitor understand exactly what you do and who you serve in less than 5 seconds?

Yes, the primary value proposition clearly communicates our core offering and target audience. Partially; the industry is clear, but the messaging is too generic or over-engineered. No; without scrolling or navigating further, our offering is unclear.

Look at your website header: the logo, color palette, and initial visual impact. Does your brand identity project professionalism and consistency?

Yes; the logo is highly legible and modern, and the color palette establishes professional authority. Partially; the logo lacks contrast or the brand colors fail to stand out. No; the logo is pixelated or outdated, and the color scheme does not build brand trust.

In that same above-the-fold view: is there a prominent, clear button guiding the user to the next logical step?

Yes; the button stands out visually with high-converting, action-oriented copy. Partially; a button exists, but it blends into the background or uses passive language. No; there is no visible CTA button without scrolling.

Open your website on a mobile device: does the content scale responsively and load quickly?

Yes; it loads fast, features a clean user interface, and is optimized for thumb navigation. It is functional, but load times are slow, fonts are too small, or overlapping images block content. No; the layout is broken, loading speed is poor, or it delivers a frustrating user experience.

Check your website footer: does your site meet standard data protection and compliance requirements?

Yes; it features a fully functional Privacy Policy, Cookie Policy, and cookie consent banner. Partially; some legal compliance text is present, but it is incomplete or difficult to locate. No; it lacks visible legal disclaimers, compliance text, and cookie notices.

To calculate your score accurately: how is your company’s website structured today?

A basic website or landing page (1 to 4 subpages). A complete corporate website (5 to 10 pages, including a blog or portfolio). An online store (E-commerce with a shopping cart) or a sales funnel with a payment gateway.

Receive Your Assessment

Your Digital Maturity Scale

Welcome!

This assessment evaluates the key elements that determine the current effectiveness of your website and allows you to obtain a clear and actionable diagnosis of your digital presence.

Open your website. Without scrolling or moving your mouse: would a first-time visitor understand exactly what you do and who you serve in less than 5 seconds?